Positive Image
Now more than ever there is a need to encourage young people to consider a career in construction. With the reduced economic climate and the negative publicity surrounding the construction industry the Positive Image campaign aims to prevent future skills gaps by continuing to attract new recruits into the industry. In doing so it’s had to become much smarter in its approach.
The Positive Image campaign will continue to develop in response to industry needs, focusing on the most effective ways to reach young people:
Keeping it local - We'll ensure that the campaign is suitable for each nation and works at a local level through further enhancing the examples we use and how we target.
Staying ahead of the latest trends - We'll make sure that where, how and what we communicate, resonates with the young people we are trying to reach.
Working in partnership across the industry - We'll listen to you, in order to amplify our message.
